SaaS Vendors and Partners Align to Drive Customer Satisfaction

Pure-Play SaaS Vendors Invest in Partner Ecosystems

As a leading provider in the SaaS marketplace your company has proved a successful customer driven business model. Now that you are making progress on this milestone, you’ve probably given quite a bit of thought about what investments will propel your company past the tipping point. An investment in partners clearly stands out as a possible option.

• Is it true that SaaS reseller models don’t work or is it just a myth?
• What partner model makes most sense for my business?
• Where do I look for the right partners? What domain expertise do they offer?

Hybrid Vendors Leverage Partners to Drive Customer Adoption

If, on the other hand, you have a hybrid model, that is, your company develops leading solutions delivered in part, by on premise and in part, by SaaS, it doesn’t mean there that cannibalization is inevitable and the core business is on wobbly pin legs.

• How do I incorporate SaaS alongside my on premise business?
• How can I leverage my current investment in my current partners?
• What role should my company play in supporting my partners’ transition to embrace SaaS?

Traditional VARs and Partners Unlock the Secrets of SaaS

If you are a solution provider, that is a VAR or reseller, that has delivered customer satisfaction through complex integration projects, don’t be discouraged by the momentum of SaaS applications. There is a viable go-to-market model for you and your team to capitalize on this phenomenon.

• How do I embrace SaaS as part of my business, profitably?
• What’s the path of least resistance?

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