About

December 18th, 2009

The team members at Cw2 are committed to helping customers enhance the return on their investment in new markets.

If you’ve come this far on our website you’ve read about the C and the 2 W’s, such as the relevant concepts behind “Channels are Worldwide”, and other relevant ideas such as “Content is Worthwhile” and “Conversion in a Web (Sales) 2.0 World”.

Behind this somewhat tongue and cheek discussion, Cw2 was founded on core values and principles that we bring to each client engagement.

   Cw2 Can Get Your Name Out There

Camp Weewa (the original name of Cw2,) is named after the family’s summer home of our founder, Brian Anderson. Brian’s grandpa built this bungalow or ‘Camp’, for his wife years ago in Pennsylvania. The ‘Camp’ was nicknamed for his Brian’s grandmother Eva. At the time, Brian’s brother could only pronounce Eva as, “Wee-wah”. Their summer home, or “Camp Weewa”, became a focal point of the family and reflects the business values of Cw2 Inc.:

  • Collaboration
  • Creativity
  • Good laughs
  • Integrity
  • Open network
  • Spirited debate
  • When possible, great meals

VP Partner Outcomes,  Brian Anderson
Brian has served in a number of business development, marketing, sales, and P&L roles in management consulting and technology start-ups and Fortune 500 companies.

Brian AndersonBrian founded Cw2 Consulting Services in 2003 that specializes in business development and channel partner services. Brian has served as the Vice President, Business Development Marketo, Business Development Executive at Lucidera as well as Vice President Business and Corporate Development at Blue Pumpkin Software, and prior to that in Executive Business Development roles with PSINet / Metamor Worldwide and FMC Corporation. Brian has been based across the United States and abroad, including Washington DC, Chicago, San Jose and Paris and has conducted business development in over 50 countries. Brian has closed transactions from $5 million to $225 million and excels at aligning diverse stakeholders across and outside the organization and driving customer satisfaction through complex national account strategies and diverse partner ecosystems.

Brian is a graduate of Georgetown’s School of Foreign Service and has an MBA from The University of Chicago Graduate School of Business.


Comments are closed.
Design: HelloARI